GALERIATime to Glow.
Turn a beauty offer into a moment of desire.
The brief
Give a two-week beauty sale a campaign language that connects desire with a clear retail offer.
The insight
Make the offer feel like an invitation, not a discount.
The idea
One glowing ring moves between a beauty halo, an offer badge and a countdown. The form stays familiar while its job changes.
The brand
GALERIA is a German department-store retailer bringing fashion, beauty and home products together in stores and online.
My contribution
I created and art-directed a beauty sale campaign, connecting a luminous visual identity with social content and the in-store launch. The campaign launched on social and in store.
My role
Art direction, Campaign identity, Design system, Social, Retail launch
Beauty campaignHalo · Concept & mood
A glow that carries the offer.
Badge · Campaign identity
One ring. Many expressions.
Countdown · Launch
From the feed to the beauty floor.
Build anticipation
Meet the shopper
Bring it together
Art Director in Việt Nam, open to agency and in-house roles. nkate1323@gmail.com
